Alex Garland’s debut directorial feature, Ex Machina, had its U.S. premiere over the weekend at SXSW in Austin, Texas. The film has garnered great reviews—we called it an early frontrunner for the best film of 2015—but they also engaged in an ingenious bit of guerilla marketing and had a little bit of fun at the expense of those looking for love at the festival. According to Adweek, people using the dating app Tinder in Austin on Saturday encountered the profile of a lovely 25-year-old woman named Ava. When they made a match with this ...
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