Why It's a Good Idea for Spike to Rebrand as the Paramount Network

On Thursday, Viacom announced that Spike is going to be rebranded as the Paramount Network. The previously men's-focused Spike brand will be phased out and replaced by the Paramount Network in early 2018.

Rebranding is a tricky thing that's almost impossible to do right (just ask Qwikster), but this

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Source TVGuide.com: Breaking News http://ift.tt/2kNQZu4