How much do you show? And when do you show it? These are just a few of the questions that J.J. Abrams admits he is wrestling with behind the scenes as the team figures out how best to promote Star Wars: The Force Awakens. Basically, J.J. Abrams knows that they could go into "radio silence" from now until December, when the sequel opens, and they'd still break box office records. Star Wars, like most of the Marvel properties, doesn't need to boost the brand. The audience is ready... and many would argue that the less they are shown, ...
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