Marvel Studios has shocked the world with the effectiveness of their "shared universe" franchise planning. With each new story produced it feels like they are not only adding to a bigger whole, but also making steps towards a predetermined future. In order to get this done, one would think that there's a certain rigidity to the creative process, but the truth is that's not necessarily the case. Speaking with Comic Book Resources about shared universes being the most popular trend in modern Hollywood - something that he very recently criticized - Guardians of the Galaxy director James Gunn has noted ...
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